You may (or may not) have noticed that I am a flamingo lover. My house is full of them.
People send flamingo related items to me in the post. I get given flamingo related gifts. I walked into our wedding ceremony to Pretty Flamingo by Manfred Mann and we had flamingo toppers on our wedding cake. They have become a big feature in my life over the past seven years and I’m going to explain why. And, why now, I have decided to incorporate them into my business branding.
In the spring of 2013 I experienced trauma that completely side swiped me. With hindsight the signs were there. I should’ve seen it coming. I wasn’t well. I was overworked, extremely stressed and my 23 year relationship was undeniably broken. I was juggling plates and desperately trying to stop them from crashing to the ground. But they did. I needed to rebuild and rise like a phoenix from the ashes.
Instead of a phoenix though, flamingos became symbolic of that rebirth. It started with my bedroom wallpaper.
I’d always liked flamingos. They are kitsch, synonymous with mid century design that I’ve always loved. My taste had developed a more mainstream flavour and I’d blended into a more magnolia world over the years with my ex husband. I’d dumbed down my personal taste and our home was much more conventional in its décor than I would’ve ever had at one time.