Posts tagged “Brand”

You may (or may not) have noticed that I am a flamingo lover. My house is full of them. 
People send flamingo related items to me in the post. I get given flamingo related gifts. I walked into our wedding ceremony to Pretty Flamingo by Manfred Mann and we had flamingo toppers on our wedding cake. They have become a big feature in my life over the past seven years and I’m going to explain why. And, why now, I have decided to incorporate them into my business branding. 
 
In the spring of 2013 I experienced trauma that completely side swiped me. With hindsight the signs were there. I should’ve seen it coming. I wasn’t well. I was overworked, extremely stressed and my 23 year relationship was undeniably broken. I was juggling plates and desperately trying to stop them from crashing to the ground. But they did. I needed to rebuild and rise like a phoenix from the ashes. 
 
Instead of a phoenix though, flamingos became symbolic of that rebirth. It started with my bedroom wallpaper. 
 
I’d always liked flamingos. They are kitsch, synonymous with mid century design that I’ve always loved. My taste had developed a more mainstream flavour and I’d blended into a more magnolia world over the years with my ex husband. I’d dumbed down my personal taste and our home was much more conventional in its décor than I would’ve ever had at one time. 
 
 
Personal branding means different things to different people. 
To some people in business that I’ve met it’s about being known for wearing a particular colour, always wearing yellow socks or dressing to match their logo. This is all well and good, it might help you be remembered and gets you known within your network. It will say something about you and affect how you are perceived. 
 
To marketers personal branding means something completely different; to a graphic designer it may be more about choosing one font and colour over another because of the psychology and what that particular sans serif says compared to that one.  
 
What we would all agree on is that personal branding is about keeping your message cohesive. 
 
To me, in my profession as a colour and image consultant it’s about looking the part – whatever the part means to you. 
 
I deliver a talk about it. My talk is called “If it looks like a duck…” 
 
There’s a saying “If it looks like a duck, swims like a duck and quacks like a duck, then it probably is a duck.” 
It’s a well known fact that we are judged by our appearance, this extends across all of your branding; in business especially, assumptions can be made on your level of success 
This is the story of Holistic Helen, she’s such a lovely, soulful lady who is very heart centred and likes to help her clients feel really special. 
She uses massage therapy and has an interest in organic skin care products. She wants to convey a calm, professional, caring, natural feel around her business message. 
 
A while ago, when she set up in business she got some business cards made. She didn't have much spare cash so went on one of those websites that has low cost printing and you design your own cards using their templates.  
 
Brilliant! She loves red and orange, they’re her favourite colours and there's a lovely template with a flower on it. She clicked edit and cracked on. It's miles cheaper to buy a lot and she'll be handing your cards out like Smarties because everyone in the world will want to know about her business... 5000, red and orange business cards arrive... 
 
She has a uniform for her business. It's massage therapy and she need to be comfortable, have ease of movement and for it not to show oil marks. Black is practical and easy to get cheap stuff from anywhere -perfect solution. 
 
She created a Facebook page for her business; she wanted to portray a nice relaxing mood so used a stock photo of some pebbles and candles in nice muted, neutral tones. 
She uses a lovely photo of herself on holiday as a profile pic. It shows her all smiley and happy with the mountains in the background, you can't really see too much of her face (she hates pics of herself) because she has her sunglasses on and straw hat to keep the sun off her face. 
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