As it's full on sale season I'm introducing you to my mate Bargain Bev...she’s a bugger for a ‘good deal’. She loves to shop in the sales and TK Maxx is one of her favourite shops. She has wardrobes stuffed full of clothes many of which still have the tags on, dresses, tops, trousers, jeans, t-shirts, jackets, coats... – you name it.
She’s got all kinds of boots and shoes too and more handbags than you can shake a stick at. She absolutely CANNOT resist a bargain.
The Lure of the ‘WAS’ Tag...
She can’t leave it there for the price and because it’s in the sale or TK Maxx she feels that it’s a bargain. She is lured by the ‘WAS’ numbers on the price tag i.e. was £113 now £27. She impulse buys and because she can’t resist a bargain it’s compounded by the ‘it might not be here next time I come’ mentally. Her shopping focus is on how much she’s saved not how much she’s spent on stuff she didn’t need. Ring any bells???
She LUUURVES a Bargain...
This means that she might buy things that don’t even fit - unless she loses half a stone or has the leg length shortened. (But she never gets around to doing either of these things.) So the bargain price isn’t so much of a bargain anymore because it’s £113 worth of a pair of trousers that Bev only paid £27 for to just gather dust in the wardrobe.
Never Anything to Wear
The trouble is with Bargain Bev she never has a plan when she goes shopping. She doesn’t think about the stuff she already has and what she might need to fill a gap. (She probably doesn’t even remember half the stuff she has.) This is why she still never has anything to wear despite the massive amount of stuff in her wardrobe(s). For example, it might be that by adding a navy blue jacket to her collection of clothes she’d all of a sudden be able to wear it with several other items and they all then become outfits suitable for work.