As it's full on sale season I'm introducing you to my mate Bargain Bev...she’s a bugger for a ‘good deal’. She loves to shop in the sales and TK Maxx is one of her favourite shops. She has wardrobes stuffed full of clothes many of which still have the tags on, dresses, tops, trousers, jeans, t-shirts, jackets, coats... – you name it. 
She’s got all kinds of boots and shoes too and more handbags than you can shake a stick at. She absolutely CANNOT resist a bargain. 
 
The Lure of the ‘WAS’ Tag... 
She can’t leave it there for the price and because it’s in the sale or TK Maxx she feels that it’s a bargain. She is lured by the ‘WAS’ numbers on the price tag i.e. was £113 now £27. She impulse buys and because she can’t resist a bargain it’s compounded by the ‘it might not be here next time I come’ mentally. Her shopping focus is on how much she’s saved not how much she’s spent on stuff she didn’t need. Ring any bells??? 
 
She LUUURVES a Bargain... 
This means that she might buy things that don’t even fit - unless she loses half a stone or has the leg length shortened. (But she never gets around to doing either of these things.) So the bargain price isn’t so much of a bargain anymore because it’s £113 worth of a pair of trousers that Bev only paid £27 for to just gather dust in the wardrobe. 
 
Never Anything to Wear 
The trouble is with Bargain Bev she never has a plan when she goes shopping. She doesn’t think about the stuff she already has and what she might need to fill a gap. (She probably doesn’t even remember half the stuff she has.) This is why she still never has anything to wear despite the massive amount of stuff in her wardrobe(s). For example, it might be that by adding a navy blue jacket to her collection of clothes she’d all of a sudden be able to wear it with several other items and they all then become outfits suitable for work. 
When it's hot we just aren’t used to it here in Blighty. The heat and sun is all well and good if you are lazing around in the garden or on holiday. Then a vest top and shorts or a sundress are fine. 
But what do you wear to work? 
What is acceptable to wear to the office or to meet clients? 
 
Here are my tips for dressing professionally even when it is scorchio… 
 
1) wear lighter neutrals – white, tan, taupe, grey or a crisp white and navy combo 
 
2) wear nude underwear if you are wearing light colours – it does not show through clothes as much as white 
 
3) keep your fabrics light weight but not too lightweight or floaty 
 
4) cotton, linen and silk are good, linen blended with something will crease less 
 
5) the more skin you show, the more casual you will look 
 
6) think light layers if you are going from heat outside to cool air con (nippy is not good) 
 
7) only go without hosiery if it’s appropriate 
As with clothing styles some shapes and styles of swimwear will help you feel more confident if there are parts of your body that you would prefer to disguise. Certain cuts and styles are going to enhance your assets too.This content will be shown in the summary on the main blog page. 
 
If you are looking for swimwear, the shops are starting to get stock in for the summer, buy early as they tend to sell out quickly especially online, in my experience. Here are a few tips for you… 
• Invest in bra sized swimwear if you are well endowed 
• Solid colour side panels give the illusion of a smaller middle 
• Mix and match tops and bottoms to suit your body shape 
• Shorts styles can make your legs look shorter/wider 
• Strapless and bandeau styles are best for smaller boobs and shoulders 
• Wide straps will make your shoulders look smaller 
• Heavily patterned tankini tops disguise spare tyres 
• Swim dresses are good for creating balance if your shoulders are wide 
• Triangle bikini tops and halter necks are good for column shapes 
• Brief skirts (all in one) are good if you are conscious of your hips/thighs 
 
Accessories are to punctuate an outfit they should finish off your look making you look well put togther. One of the greatest challenges when selecting accessories is to know how many to apply. When you apply too many, your overall look can appear tacky. 
When you fail to apply enough, your outfit can look a little boring and Ordinary Olive - let's have a look at how to create the perfect combination. 
 
When it comes to choosing accessories, it isn’t simply about numbers; it has a lot to do with creating an overall look that is well balanced. To achieve this, it is a good idea to take a leaf out of the interior design book. 
 
In the world of interior design, designers are advised to choose one focal point in the room. Other aspects of the room are supposed to support the focal point, rather than compete for attention. These rules also apply to any outfit. 
 
If your outfit already has a focal point, for example a dress with a sequined bodice, the rest of your accessories should tie in with your bodice in a low key way.  
 
For example, a pair of diamond studs and simple nude court shoes would most likely be complimentary. In contrast, a chunky necklace, three bangles up the arm, and contrasting coloured shoes, would most likely be overpowering. 
I love my specs, I think of them as an accessory. If you're a long term face furniture wearer or it's just that your arms aren't quite long enough any more you might want to read my tips for making sure that your chosen spectacles are making an impcat for all the right reasons  
It’s important, as a glasses wearer, that you are happy with your choice. Especially if you need to wear them all the time. They need to suit you, your colouring, face shape, features and personality all need to be taken into consideration. There are so many styles to choose from its difficult to know where to start. 
 
I often get asked about how to choose glasses so I thought I’d share a few tips to help you next time you need a new pair. It does really can make a massive difference to your image and say a lot about your personality. 
 
Here are a few things to consider… 
 
1) Colour – choose to suit your colouring. A good tip is to pick out the colour of your eyes. Choose silver frames or cool colours if your skin has cool undertones (pinkish hue). Gold, tortoiseshell or warm colours if you have warm undertones to your skin. Think about the type of clothes you like to wear, do you prefer bright or muted colours in your wardrobe? Your specs will look better if they are harmonious.  
 
Also, consider light or dark frames, when you try them on are you wearing them or is the frame wearing you? If you have delicate, pretty features and light hair a pair of Harry Hill style glasses would be far too overpowering. 
It’s a well known fact that we are judged by our appearance, this extends across all of your branding; in business especially, assumptions can be made on your level of success 
This is the story of Holistic Helen, she’s such a lovely, soulful lady who is very heart centred and likes to help her clients feel really special. 
She uses massage therapy and has an interest in organic skin care products. She wants to convey a calm, professional, caring, natural feel around her business message. 
 
A while ago, when she set up in business she got some business cards made. She didn't have much spare cash so went on one of those websites that has low cost printing and you design your own cards using their templates.  
 
Brilliant! She loves red and orange, they’re her favourite colours and there's a lovely template with a flower on it. She clicked edit and cracked on. It's miles cheaper to buy a lot and she'll be handing your cards out like Smarties because everyone in the world will want to know about her business... 5000, red and orange business cards arrive... 
 
She has a uniform for her business. It's massage therapy and she need to be comfortable, have ease of movement and for it not to show oil marks. Black is practical and easy to get cheap stuff from anywhere -perfect solution. 
 
She created a Facebook page for her business; she wanted to portray a nice relaxing mood so used a stock photo of some pebbles and candles in nice muted, neutral tones. 
She uses a lovely photo of herself on holiday as a profile pic. It shows her all smiley and happy with the mountains in the background, you can't really see too much of her face (she hates pics of herself) because she has her sunglasses on and straw hat to keep the sun off her face. 
 
How different do I look without the finishing touch of eyebrows that frame my face? I think without them I look a bit odd and unfinished. 
 
I also think my eyebrows are an indicator of my age if they are left au naturel. Why is this? You may also be in the same boat – many of us are.... 
 
Eyebrows have their own styles and follow trends in fashion -I have over plucked them in the past and they have just simply stopped growing. I get the odd stragglers that need plucking out but they are distinctly lacking in length. The outer third of my eyebrows just don’t grow any more. (Apparently, this can also be an indicator of thyroid issues – not in my case though.)  
 
Therefore, my pale insignificant eyebrows hark back to days when it was fashionable to have them relatively thin, this in turn gives away my age. Have a look around, there will be women with sparse over plucked eyebrows and they will probably be in their late 40’s and early 50’s. 
 
Another eyebrow age giveaway is the fact that they start to grow longer and thicker! (Possibly with the odd grey one sneaking in.) If this is happening to you, you might want to think about getting them trimmed with a pair of nail scissors next time you are having a tidy up with the tweezers. Brush them upwards first and notice how long they are – you might be surprised. 
Do you ever look in your wardrobe, that is stuffed full of clothes, and think that you have nothing to wear? Why is that? 
 
Have you got stuff that you are hanging onto that no longer fits? Or did it not fit in the first place? You bought it thinking it would be perfect when you'd lost a few pounds...but you never did. 
 
Are you a hoarder? Do you think that you'll hang on to stuff because it has good memories. Or because you just love it even though you don't wear it and more. Was it expensive? Do you think it might be worth something if you ever got round to sticking it to eBay. Are you thinking it might come back in fashion one day?Are you a repeat buyer? Do you have lots of pairs of black trousers for example? Or 18 black dresses (you know who you are)? Or a penchant for white shirts? Or, like one of my clients, if you really like something buy it in several sizes just in case your weight changes. 
 
Do you love a bargain? Is your wardrobe full of clothes that still have tags on, bought in the sale. Stuff you wouldn't have ever looked at it was full price, but it was such a good bargain you just had to have it. Or are you a charity shop shopper with the "I'll get it because it is only a few quid mentally". 
It's said that we wear 20% of our clothes 80% of the time. I think that is probably true for most of us. 
 
Have you got stuff that you are hanging onto that no longer fits? Or did it not fit in the first place? You bought it thinking it would be perfect when you'd lost a few pounds...but you never did. 
Do you know which colours to wear that will accentuate your eyes and enhance your natural colouring?.A top tip is to echo your eye colour in your make up if you want to be sure the colours suit you... 
 
How do I choose foundation? 
 
There are so many different types of foundation to choose from where do you start? 
 
3 Main Things to consider: 
 
1) Price - how much are you prepared to pay? 
 
This will determine where you start your search and the brands you might look at. E.G if you don't want to spend more than £15 there is no point going to the 'scary lady' counters. Also, bear in mind however helpful the sales assistants are their job is to SELL. They are probably going to recommend all kinds of complementary products that you 'need' to make your foundation last longer, appear smoother etc. These things might be nice to haves but aren't essential. 
 
2) Coverage - light or heavy? Matte or dewy? 
 
Try a tiny bit of tester on the back of your hand and see how it covers your skin. How smoothly does it glide? As a generally rule the heavier coverage foundations don't glide as smoothly as the lighter ones and will have more 'stickability'. Check the finish in the light to see if the finish is matte or dewy - dewy will generally appear a lighter finish. Does it need a powder to set it? This is adding another step into your routine. 
Do you know Tryer Tracey? She’s always on a diet of one kind or another.  
She’s tried WeightWatchers, Slimming World, Rosemary Conley, 5:2, the F Plan, Cambridge, Lighter Life, Cabbage Soup, Dukan, Paleo, Slimfast, Atkins…you name it. She’s even been for hypnotherapy, had her thyroid checked, wonders if she’s got a slow metabolism and heavy bones…Bless her, it doesn’t matter what she tries, she can lose weight but then just can’t keep it off. But you know what? She’ll never give up trying because she REALLY wants to lose weight....She wants to lose weight so much she’d do anything, but life keeps getting in the way.. 
 
It’s October now, it’s half term next week and she’ll have the kids off school. They’ll need entertaining, that means days out and treats, they love pizza hut and the lunchtime deal is really good, the dough balls are delicious too. She’ll just have the salad though (those bacon bits make it worth it) and a diet coke, then perhaps nick a slice off the kids. The kids have pick and mix at the cinema but she resists and just has popcorn because that’s better for you. 
Halloween is a nightmare these days too! Where did the trick or treat thing and big parties come from? She just had a hollowed out swede as a Jack O’ Lantern when she was a kid. 
 
The supermarkets don’t help either, putting those big tins of chocolates on offer. She buys them to give to the kids on the estate when they come knocking –one of them is just full of empty wrappers by the 28th. It’s just the odd one here and there with a coffee and before you know it – gone. The tins are getting smaller every year though too. 
I’m in a really supportive coaching group. It’s run by a woman who really walks her walk and talks her talk.  
I really admire her integrity and passion and want to emulate her business model. She has completely nailed the know, like and trust factor in my eyes and I am happy to invest my hard earned cash with her for my current business development needs.I have recommended her to many friends and other women in business because she comes across as very real and truly authentic. I want to be like her in business. 
 
She hosted a conference earlier this week in Manchester. It was amazing and I came away totally inspired...bloody knackered but energised at the same time. She had a guest speaker who also has the same qualities (another very successful business woman in her own right) who has been coached by her for the past 18 months and is living proof that being true to yourself and your potential clients’ works. She generated £30k of business in August!!!She was telling us that her goal not that long ago was to bring in £400 a month to pay the Aldi bill and put petrol in the car... 
 
These two role models had a roomful of women in business at the conference – so it’s not just me being creepy or having some kind of weird girl crush. They both have literally thousands of followers on Facebook and some of us were there yesterday to listen and take inspiration from them and each other. It was in a nice hotel, proper conference facilities and everything. There was quite serious group of ‘business men and women’ in the next room having their own conference – they were all suited and booted and ‘looked the part’. There was not one business suit in our room – we probably weren’t the usual type of conference delegates they get, treading on their soft carpets and eating the pastries presented with the morning coffee...why am I telling you this??? 
 
 
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