Posts from February 2018

I love my specs, I think of them as an accessory. If you're a long term face furniture wearer or it's just that your arms aren't quite long enough any more you might want to read my tips for making sure that your chosen spectacles are making an impcat for all the right reasons  
It’s important, as a glasses wearer, that you are happy with your choice. Especially if you need to wear them all the time. They need to suit you, your colouring, face shape, features and personality all need to be taken into consideration. There are so many styles to choose from its difficult to know where to start. 
 
I often get asked about how to choose glasses so I thought I’d share a few tips to help you next time you need a new pair. It does really can make a massive difference to your image and say a lot about your personality. 
 
Here are a few things to consider… 
 
1) Colour – choose to suit your colouring. A good tip is to pick out the colour of your eyes. Choose silver frames or cool colours if your skin has cool undertones (pinkish hue). Gold, tortoiseshell or warm colours if you have warm undertones to your skin. Think about the type of clothes you like to wear, do you prefer bright or muted colours in your wardrobe? Your specs will look better if they are harmonious.  
 
Also, consider light or dark frames, when you try them on are you wearing them or is the frame wearing you? If you have delicate, pretty features and light hair a pair of Harry Hill style glasses would be far too overpowering. 
It’s a well known fact that we are judged by our appearance, this extends across all of your branding; in business especially, assumptions can be made on your level of success 
This is the story of Holistic Helen, she’s such a lovely, soulful lady who is very heart centred and likes to help her clients feel really special. 
She uses massage therapy and has an interest in organic skin care products. She wants to convey a calm, professional, caring, natural feel around her business message. 
 
A while ago, when she set up in business she got some business cards made. She didn't have much spare cash so went on one of those websites that has low cost printing and you design your own cards using their templates.  
 
Brilliant! She loves red and orange, they’re her favourite colours and there's a lovely template with a flower on it. She clicked edit and cracked on. It's miles cheaper to buy a lot and she'll be handing your cards out like Smarties because everyone in the world will want to know about her business... 5000, red and orange business cards arrive... 
 
She has a uniform for her business. It's massage therapy and she need to be comfortable, have ease of movement and for it not to show oil marks. Black is practical and easy to get cheap stuff from anywhere -perfect solution. 
 
She created a Facebook page for her business; she wanted to portray a nice relaxing mood so used a stock photo of some pebbles and candles in nice muted, neutral tones. 
She uses a lovely photo of herself on holiday as a profile pic. It shows her all smiley and happy with the mountains in the background, you can't really see too much of her face (she hates pics of herself) because she has her sunglasses on and straw hat to keep the sun off her face. 
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