I know that you want to look good and feel amazing in your clothes. 
You want to look on trend but worry about looking like mutton dressed as lamb. You aren’t ready for a twinset and pearls or wearing those Velcro fastening shoes from the back of the Sunday supplements. Neither do you want to dress like your daughter. 
You are somewhere in the middle, you’re young at heart and want to look nice but aren’t always sure that you’ve got your outfit 100% right. It doesn’t seem that easy to get things feeling perfect; so that you look great and walk out of the door feeling self-assured. 
For that to happen you need to feel comfortable and confident that you’re expressing your identity authentically. You’re saying something about who you are – happy in your own skin and have your personal style nailed. You always know what to wear. You can get dressed without the stress. 
The problem is you have a wardrobe full of clothes but still feel like you have nothing to wear and this makes you feel frustrated. You get cross with yourself because you’re an intelligent woman. This should be easy for someone like you, a successful career woman in the prime of her life…why can’t you manage to be one of those women who always look effortlessly stylish? 
If this sounds a bit like you then you then you’ll be pleased to know you’re in good company. I hear this kind of story often. I created my business because I believe that you deserve to look good and feel amazing regardless of your age or body shape. 
I understand that you don’t have loads of time (or the money for a personal stylist to help you) every day which is why I offer a range of products and services to help women like you. 
I want to help you think about how to keep your wardrobe looking fresh and on trend without slavishly following fashion. I don’t really like that ‘F’ word and I suspect, if you’re reading this, then neither do you. I do, however, think it’s a good thing to follow trends to a point so that your style isn’t dated, and you look current. 
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.” Gianni Versace 
#Truthbomb the fashion industry has a massive influence in what we wear, however original we like to think we are. They decide and forecast key trends in styles and colours and that filters down into the high street way in advance. Back in the late 80’s and early 90’s, when I was a young designer, the studio that I worked for were involved in the forecasting industry. We hear about Pantone colour of the year etc – this is the type of thing I mean. 
You’ll notice recurring themes popping up in shops, in magazines and Sunday supplements, with Gok on This Morning etc. This summer has ‘stories’ (i.e. Trends) around denim, trench coats, waistcoats for example. 
In my opinion, it’s not worth spending a large amount of money on an item that is a key trend, as it will look quite dated the following year. I’d say be aware of trends and IF you like, them then adapt them to suit your signature style. You need to comfortable in what you are wearing to feel confident. It’s more important to you when you are younger to follow fashion, you don’t really mind if things don’t suit you or not. As you get older and your personal style evolves, you can adapt fashion to suit you. 
I’m not saying just because you are a woman of a certain age you should ignore trends, but I am suggesting that you adapt trends to suit your colouring, body shape, lifestyle and personal style. For example, you might love a bit of animal print (like myself) choose one item in it and team it up with your neutrals; it could be a pair of shoes, a handbag, a dress, a scarf, a top - just don’t be tempted to dress head to toe in it. 
Tropical prints are on trend this summer, if you don’t like to wear bold pattern you could buy a tote bag in colours from your colour palette and pick out one of the colours in it for a scoop neck top to be worn with linen trousers and sandals. Avoid wearing more than one print at a time though as that is very rarely a good look, unless you are Helena Bonham Carter. 
Tagged as: 40+ style, Style
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